From reducing sourcing costs to improving logistics, I had a great time chatting with Arlen Robinson on the eCommerce Marketing Podcast. 

Here’s what we covered: 

Direct Factory Engagement:

• Discussion: I emphasized the benefits of sourcing directly from factories over trade companies to ensure quality and reduce costs.
• Benefit: This approach gives you strategies to enhance product consistency and profitability by eliminating middlemen.

Strategic Negotiations:

• Discussion: I advised on the importance of negotiating directly with factories on prices, packaging, and payment terms.
• Benefit: You can use these tips to improve your bargaining power and secure favorable deals.

Quality Control Measures:

• Discussion: I highlighted the significance of conducting on-site visits and utilizing third-party inspections to maintain quality.
• Benefit: This ensures you can protect your brand’s reputation by ensuring product specifications are consistently met.

Protecting Products at Port:

• Discussion: I shared insights on the necessity of filing a trademark in China to prevent the risk of products being held ransom at port.
• Benefit: Provides you with a preventive strategy that can save potential financial and operational headaches.

Awareness of Automation and Global Events:

• Discussion: I touched on how factories are moving towards automation and the importance of planning around Chinese holidays.
• Benefit: You can gain an understanding of how to plan effectively and stay ahead of changes that could impact supply chain dynamics.

Thanks for having me on the show, Arlen! Check out the episode here.